About Us

OWNER/CEO

Amelia Waters' professional career began in TV news where she worked as a reporter, producer, and station web manager, shooting, editing, and producing stories, honing camera skills that now bring to social media clients. Her experience in writing and presenting to an audience also plays a key role in helping my clients craft compelling marketing messages.

As someone with a natural knack for technology, her technical skills quickly evolved into digital marketing. Her passion for managing websites in the news industry led to a deep understanding of SEO and how to capture an audience across various platforms, including social media.

Over the years, she's worked with a diverse range of industries, including financial institutions, retailers, restaurants, health and wellness professionals, lifestyle magazines, clothing designers, and nonprofits.

Beyond running her business, she is also a personal trainer and fitness instructor specializing in helping people lose weight, tone up, and feel their absolute best—inside and out. Most importantly, she loves giving people the energy and confidence they deserve to navigate through life feeling strong and empowered. 💪✨

Our Team

Giselle Christie

Content Creation +

Customer Service Support

Giselle Christie specializes in calendar management, email handling, research, and client communication. With experience in trust and safety, operations, and client support, she delivers reliable and efficient assistance to help businesses stay organized and focused on growth.

In addition to her administrative expertise, Giselle also supports content creation for social media, helping brands maintain a consistent and engaging online presence. Known for her professionalism and adaptability, Giselle ensures seamless support for every client she works with.

Our Goal

At Dual Strength Strategies, our goal is to help businesses and brands stand out and stay memorable online through carefully strategized email marketing, social media, and a strong website presence. In today’s digital world, visibility isn’t just about being seen—it’s about making a lasting impact. We craft engaging social media content, targeted email campaigns, and high-converting websites that not only attract audiences but also turn them into loyal customers. By combining strategy, creativity, and data-driven insights, we ensure that every digital touchpoint works seamlessly to amplify your brand’s voice and keep you top-of-mind in your industry. Whether you’re looking to build a community, increase sales, or strengthen your online presence, we’ve got the expertise to make it happen.