We’re halfway through 2024! Can you believe it? As the year progresses, it’s a natural time to take stock and assess your marketing strategy. While a complete overhaul might seem daunting, a mid-year refresh can work wonders for your social media and web development efforts. Don’t worry, we’ve got you covered with a simple checklist to ensure you’re on the right track:

Social Media Checkup

  • Analyze Your Performance: Dive into your social media analytics. What’s working well? Which platforms are engaging your audience the most? Are there any areas where you can improve content type or posting frequency? Tools like Facebook Insights or Twitter Analytics can be immensely helpful here.
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  • Content Calendar Refresh: Revisit your content calendar. Are your topics still relevant? Is there a good mix of content types (images, videos, articles)? Consider incorporating seasonal trends or industry news to keep things fresh.
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  • Engage Your Audience: Social media thrives on interaction. Respond to comments and messages promptly, run polls or contests, and encourage user-generated content to spark conversations with your followers.
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  • Refine Your Targeting: Many platforms allow you to refine your target audience for your ads and content. Make sure you’re reaching the right people with the right message.

Website Wellness Check

  • User Experience Matters: Put yourself in your website visitor’s shoes. Is your site easy to navigate? Does it load quickly? Are you showcasing your products or services effectively? Consider using tools like Google Analytics to identify any user experience issues.
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  • Content Audit: Is your website content up-to-date and informative? Does it accurately reflect your current offerings? Outdated information can leave a negative impression.
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  • Embrace SEO: Search Engine Optimization (SEO) helps ensure your website ranks higher in search engine results. Research relevant keywords for your industry and see if you’re incorporating them organically into your website content.
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  • Mobile-Friendly is a Must: Nowadays, most people browse the web on their phones. Ensure your website is mobile-responsive and provides a seamless browsing experience on any device.

Bonus Tip: Budget permitting, consider incorporating fresh visuals into your social media and website. High-quality images and videos can grab attention and enhance brand storytelling.

Remember, you don’t have to tackle everything at once. Start by prioritizing a few key areas from this checklist and gradually implement changes throughout the year. Consistency is key! By taking a proactive approach to your mid-year marketing refresh, you can ensure your social media and web presence are working hard to attract new customers and keep your existing ones engaged.

Need a Helping Hand?

Feeling overwhelmed? No problem! We can assist you with social media management, web development, and content creation! Contact us today! 

Here’s to a successful and engaging second half of the year!

We hope everyone has a great summer!